The "EXICTMENT" Continues To Build...
I've always been a stickler for spelling, proofreading, and related activities.
Yes, I KNOW that many of you are not. Sorry.
However, even those of you who favour 'creative' spelling would probably agree:
Shouldn't you proofread marketing campaign advertisements BEFORE putting them on bus shelters, billboards and the like? ESPECIALLY if the word with the typo is designed to be one of the most prominent words in the ad?
Behold what I discovered this weekend while humping cake and presents in and out of the local sports facility for a kids' party:
I just *had* to take a picture.
And I'm sure that the Head Shoppe people were very "exicted" to see their advertising dollars at work.
Unless they didn't notice. Yet.