Saturday, May 27, 2006

Marketing Cross-pollination at its Funnest

It's like this.

I expect movies like Star Wars to spawn things like video games.

I also expect movies like Star Wars to spawn games and toys. Things like LEGO sets.


It still surprises me a bit when one of the spinoffs spins back.

For instance, the LEGO Star Wars video game.

No, really. It's a full Star Wars video game, which thanks to our 14-year-old's birthday money, we have at home for our Gamecube. However, the characters, settings, and objects in the game all appear to be made of LEGO. When you kill a bad guy or destroy a machine, it breaks up into lots of little LEGO blocks.

And here's the kicker....Is it ever a fun game!

In fact, I bet it would make us go out and buy lots of Star Wars LEGO sets...

... if we didn't own a whack of them already, that is.


At 12:03 PM, Blogger Tara's World said...

Isnt that the point? To whack them?But you already own a whack to whack


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