Marketing Cross-pollination at its Funnest
It's like this.
I expect movies like Star Wars to spawn things like video games.
I also expect movies like Star Wars to spawn games and toys. Things like LEGO sets.
It still surprises me a bit when one of the spinoffs spins back.
For instance, the LEGO Star Wars video game.
No, really. It's a full Star Wars video game, which thanks to our 14-year-old's birthday money, we have at home for our Gamecube. However, the characters, settings, and objects in the game all appear to be made of LEGO. When you kill a bad guy or destroy a machine, it breaks up into lots of little LEGO blocks.
And here's the kicker....Is it ever a fun game!
In fact, I bet it would make us go out and buy lots of Star Wars LEGO sets...
... if we didn't own a whack of them already, that is.